Zarai Taraqiati Bank Limited (ZTBL) and Fatima Fertilizers have entered into a landmark partnership today by signing a memorandum of understanding (MoU), aimed at revolutionizing Pakistan’s agricultural sector. The agreement, signed at ZTBL’s head office, represents a significant step towards enhancing the livelihoods of farmers across the country.
This strategic collaboration is a testament to the visionary leadership of ZTBL President Tahir Yaqoob Bhatti, whose efforts are transforming ZTBL into Pakistan’s leading agricultural bank. Under the terms of the MoU, both organizations will ensure farmers gain access to high-quality fertilizers at controlled rates, while ZTBL offers advisory services through its Zarai Baithak programs to support agricultural best practices.
A key highlight of this agreement is the opening of a dedicated Fatima Fertilizers bank account with ZTBL, allowing farmers to make fertilizer payments at any ZTBL branch. This streamlined payment process is designed to simplify access to essential agricultural inputs.
“This MoU represents a milestone in our efforts to empower Pakistan’s subsistence farmers,” said ZTBL President Tahir Yaqoob Bhatti. “By partnering with Fatima Fertilizers, we are not only providing affordable, high-quality fertilizers but also equipping farmers with the knowledge and tools they need to improve their productivity.”
The partnership is set to expand ZTBL’s reach, as Fatima Fertilizers will refer new customers to the bank, strengthening its role in rural farming communities. Through this initiative, ZTBL reaffirms its commitment to driving sustainable growth in Pakistan’s agricultural sector and uplifting the rural economy.
This collaboration is expected to have a long-term, positive impact on the country’s farming landscape, ensuring that small-scale farmers receive the resources and guidance necessary to thrive.
