In a significant development, AlBaik Food Systems Company, a beloved Saudi fast-food chain, is gearing up to launch its operations in Pakistan. A memorandum of understanding (MoU) has been signed between AlBaik and Gas and Oil Pakistan Ltd (Go) under the auspices of the Saudi Ministry of Investment, marking a crucial step in the company’s global expansion strategy.
AlBaik, known for its broasted chicken, crispy fries, tasty nuggets, and unique sauces, holds a special place in the hearts of many, especially among Pakistani expatriates. For them, a visit to Saudi Arabia is considered incomplete without indulging in the food chain’s offerings.
ALBAIK’S EXPANSION AND SAUDI VISION 2030
This partnership is closely aligned with Saudi Arabia’s Vision 2030, which aims to diversify the kingdom’s economy and boost exports of its national expertise. AlBaik’s entry into the Pakistani market underscores the broader goal of increasing Saudi commercial presence in global markets. Through this agreement, both parties will explore the establishment and operation of AlBaik restaurants across Pakistan, catering to the country’s growing demand for international food brands.
The MoU was signed in the presence of high-ranking officials from both Saudi Arabia and Pakistan, under the patronage of Saudi Minister of Investment, Engineer Khalid Al-Falih. This milestone event is a testament to the Saudi Ministry of Investment’s ongoing efforts to empower Saudi brands to venture into international markets, strengthening the kingdom’s economic footprint globally.
Partnership with Gas and Oil Pakistan Ltd (Go)
Go, a prominent player in Pakistan’s oil and gas sector, is partnering with AlBaik to bring the Saudi brand to Pakistan. This collaboration comes at a time when Saudi Aramco has acquired a 40% stake in Go, further highlighting the deepening ties between the two nations. The move also reflects Saudi Arabia’s commitment to creating new growth opportunities by diversifying its economy beyond oil and fostering partnerships in foreign markets.
This partnership is a win-win for both countries, as it not only helps Saudi brands expand internationally but also offers Pakistani consumers a taste of one of Saudi Arabia’s most iconic food chains.
A Milestone for AlBaik and Saudi Investment
AlBaik’s entry into Pakistan is part of a broader initiative by the Saudi Ministry of Investment to elevate Saudi brands and achieve Vision 2030’s goals of economic diversification. The move will likely strengthen Saudi Arabia’s reputation as a leading economic player regionally and globally, while also contributing to the growth of Pakistan’s food and beverage sector.
As AlBaik prepares to make its debut, it is expected to garner significant excitement among Pakistani consumers, many of whom are already familiar with the brand from their time in Saudi Arabia. This expansion is poised to create new opportunities, boost bilateral ties, and set the stage for further economic collaboration between Saudi Arabia and Pakistan.
